*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }

  :root {
    --bg:        #F5F2EA;
    --bg-2:      #ECE6D7;
    --bg-warm:   #E8E0CE;
    --ink:       #0F0F0E;
    --ink-2:     #2B2A26;
    --ink-3:     #5C5A52;
    --ink-4:     #6E6A5A;

    --black:     #0F0F0E;
    --on-dark:   #F5F2EA;
    --on-dark-2: #B5B0A2;
    --on-dark-3: #8B8779;
    --line-d:    rgba(245, 242, 234, 0.12);

    --white:     #FFFFFF;
    --line:      rgba(15, 15, 14, 0.1);
    --line-2:    rgba(15, 15, 14, 0.18);

    --coral:      #E15A33;
    --coral-deep: #B73D1C;
    --coral-soft: #F8D9C8;

    --up:        #C8893E;
    --up-soft:   #F3E6CE;
    --down:      #B34531;
    --down-soft: #F3D9D1;

    --yellow:    #FFD23D;
    --plum:      #2A1A33;

    --font-sans: "Hanken Grotesk", -apple-system, BlinkMacSystemFont, sans-serif;
    --font-mono: "Geist Mono", ui-monospace, "SF Mono", Menlo, monospace;
    --font-serif:"Instrument Serif", Georgia, serif;

    --r-sm: 8px;
    --r-md: 14px;
    --r-lg: 22px;
    --r-xl: 32px;
    --r-2xl: 56px;
  }

  html { scroll-behavior: smooth; background: var(--bg); overflow-x: hidden; }

  body {
    font-family: var(--font-sans);
    background: var(--bg);
    color: var(--ink);
    font-size: 17px;
    line-height: 1.45;
    -webkit-font-smoothing: antialiased;
    text-rendering: optimizeLegibility;
    overflow-x: hidden;
    font-weight: 400;
  }

  ::selection { background: var(--ink); color: var(--bg); }
  a { color: inherit; text-decoration: none; }
  button { font-family: inherit; cursor: pointer; border: 0; background: none; color: inherit; }
  .mono { font-family: var(--font-mono); font-feature-settings: "tnum"; }
  .serif { font-family: var(--font-serif); font-style: italic; }

  .wrap {
    max-width: 1340px;
    margin: 0 auto;
    padding: 0 32px;
    position: relative;
  }

  /* ============ ANNOUNCE ============ */
  .announce {
    background: var(--ink);
    color: var(--bg);
    text-align: center;
    padding: 12px 32px;
    font-size: 13px;
    font-weight: 500;
  }
  .announce span {
    background: var(--coral);
    color: var(--ink);
    padding: 2px 8px;
    border-radius: 999px;
    font-size: 11px;
    font-weight: 700;
    margin-right: 10px;
    letter-spacing: 0.02em;
  }
  .announce a {
    color: var(--bg);
    border-bottom: 1px solid currentColor;
    padding-bottom: 1px;
    margin-left: 8px;
  }

  /* ============ NAV ============ */
  nav.top {
    position: sticky;
    top: 0;
    z-index: 100;
    background: rgba(245, 242, 234, 0.85);
    backdrop-filter: saturate(180%) blur(18px);
    border-bottom: 1px solid var(--line);
  }
  .nav-inner {
    max-width: 1340px;
    margin: 0 auto;
    padding: 0 32px;
    height: 68px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 32px;
  }
  .logo {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    line-height: 1;
    font-size: 22px;
    font-weight: 800;
    letter-spacing: -0.04em;
    color: var(--ink);
  }
  .logo img {
    height: 28px;
    width: auto;
    display: block;
    flex-shrink: 0;
  }
  .logo .dot { color: var(--coral); }

  nav .links {
    display: flex;
    gap: 32px;
    font-size: 15px;
    font-weight: 500;
    flex: 1;
    justify-content: center;
  }
  nav .links a {
    color: var(--ink-2);
    transition: color 0.2s;
  }
  nav .links a:hover { color: var(--coral); }

  .nav-cta {
    display: flex;
    gap: 10px;
    align-items: center;
  }
  .nav-cta a.signin { font-size: 15px; font-weight: 500; color: var(--ink-2); }
  .nav-cta a.signin:hover { color: var(--ink); }

  /* ============ BUTTONS ============ */
  .btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    padding: 14px 24px;
    border-radius: 999px;
    font-size: 15px;
    font-weight: 600;
    transition: background 0.2s, color 0.2s, transform 0.2s;
    line-height: 1;
    letter-spacing: -0.005em;
  }
  .btn:active { transform: scale(0.97); }

  .btn-primary {
    background: var(--ink);
    color: var(--bg);
    border: 1.5px solid var(--ink);
  }
  .btn-primary:hover { background: var(--coral); border-color: var(--coral); color: var(--ink); }

  .btn-secondary {
    background: transparent;
    color: var(--ink);
    border: 1.5px solid var(--ink);
  }
  .btn-secondary:hover { background: var(--ink); color: var(--bg); }

  .btn-coral {
    background: var(--coral);
    color: var(--ink);
    border: 1.5px solid var(--coral);
  }
  .btn-coral:hover { background: var(--ink); color: var(--bg); border-color: var(--ink); }

  .btn-big {
    padding: 20px 32px;
    font-size: 17px;
  }

  /* ============ HERO ============ */
  .hero {
    padding: 90px 0 60px;
    position: relative;
  }

  .hero-eyebrow {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 7px 16px 7px 8px;
    background: var(--white);
    border: 1.5px solid var(--ink);
    border-radius: 999px;
    font-size: 13px;
    font-weight: 600;
    margin-bottom: 36px;
  }
  .hero-eyebrow .ico {
    background: var(--coral);
    color: var(--ink);
    width: 20px; height: 20px;
    border-radius: 50%;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    font-size: 10px;
    font-weight: 800;
  }

  .hero h1 {
    font-size: clamp(56px, 9.5vw, 168px);
    line-height: 0.88;
    letter-spacing: -0.05em;
    font-weight: 800;
    color: var(--ink);
    margin-bottom: 32px;
    text-wrap: balance;
    max-width: 1100px;
  }
  .hero h1 .accent {
    color: var(--coral);
  }
  .hero h1 .word-italic {
    font-family: var(--font-serif);
    font-style: italic;
    font-weight: 500;
    letter-spacing: -0.03em;
  }
  .hero h1 .underline-mark {
    background: var(--yellow);
    padding: 0 0.08em;
    box-decoration-break: clone;
    -webkit-box-decoration-break: clone;
  }

  .hero-sub {
    font-size: clamp(18px, 1.4vw, 22px);
    line-height: 1.4;
    color: var(--ink-2);
    max-width: 600px;
    margin-bottom: 40px;
    font-weight: 400;
  }

  .hero-actions {
    display: flex;
    gap: 14px;
    align-items: center;
    flex-wrap: wrap;
    margin-bottom: 60px;
  }

  .hero-trust {
    display: flex;
    align-items: center;
    gap: 16px;
    flex-wrap: wrap;
    font-size: 14px;
    color: var(--ink-3);
  }
  .hero-trust .avatars { display: flex; }
  .hero-trust .av {
    width: 36px; height: 36px;
    border-radius: 50%;
    margin-left: -10px;
    border: 2.5px solid var(--bg);
    display: inline-flex;
    align-items: center;
    justify-content: center;
    font-weight: 700;
    font-size: 13px;
    color: var(--ink);
  }
  .hero-trust .av:nth-child(1) { background: var(--coral); margin-left: 0; }
  .hero-trust .av:nth-child(2) { background: var(--yellow); }
  .hero-trust .av:nth-child(3) { background: var(--up); }
  .hero-trust .av:nth-child(4) { background: var(--bg-warm); }
  .hero-trust .av:nth-child(5) { background: var(--ink); color: var(--bg); font-size: 11px; font-family: var(--font-mono); font-weight: 600; }
  .hero-trust .stars { color: var(--up); letter-spacing: 1px; }

  /* HERO BADGES STRIP */
  .hero-badges {
    display: flex;
    flex-wrap: wrap;
    gap: 14px;
    margin-top: 60px;
    padding-top: 60px;
    border-top: 1.5px solid var(--ink);
    align-items: center;
  }
  .hero-badge {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 10px 18px;
    border: 1.5px solid var(--ink);
    border-radius: 999px;
    font-size: 14px;
    font-weight: 600;
    background: var(--bg);
    transition: background 0.2s;
  }
  .hero-badge:hover { background: var(--ink); color: var(--bg); }
  .hero-badge .emoji { font-size: 16px; }

  /* ============ MARQUEE ============ */
  .marquee-section {
    border-top: 1.5px solid var(--ink);
    border-bottom: 1.5px solid var(--ink);
    padding: 32px 0;
    overflow: hidden;
    background: var(--ink);
    color: var(--bg);
  }
  .marquee {
    display: flex;
    gap: 60px;
    align-items: center;
    width: max-content;
    animation: marquee-scroll 40s linear infinite;
  }
  .marquee-item {
    display: flex;
    align-items: center;
    gap: 14px;
    font-size: 36px;
    font-weight: 800;
    letter-spacing: -0.04em;
    white-space: nowrap;
    line-height: 1;
  }
  .marquee-item .star {
    color: var(--coral);
    font-size: 28px;
  }
  @keyframes marquee-scroll {
    to { transform: translateX(-50%); }
  }

  /* ============ SECTION TITLE ============ */
  .section {
    padding: 140px 0;
    position: relative;
  }
  section.dark {
    background: var(--ink);
    color: var(--on-dark);
  }
  section.warm {
    background: var(--bg-warm);
  }

  .sec-eyebrow {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 6px 16px;
    background: var(--white);
    border: 1.5px solid var(--ink);
    border-radius: 999px;
    font-size: 12px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.06em;
    margin-bottom: 28px;
  }
  .dark .sec-eyebrow {
    background: transparent;
    border-color: var(--bg);
    color: var(--bg);
  }
  .warm .sec-eyebrow { background: var(--bg); }

  .sec-title {
    font-size: clamp(40px, 6.4vw, 104px);
    line-height: 0.92;
    letter-spacing: -0.045em;
    font-weight: 800;
    margin-bottom: 24px;
    text-wrap: balance;
  }
  .sec-title .it {
    font-family: var(--font-serif);
    font-style: italic;
    font-weight: 500;
    letter-spacing: -0.02em;
    color: var(--coral);
  }
  .dark .sec-title .it { color: var(--coral); }

  .sec-sub {
    font-size: clamp(17px, 1.4vw, 21px);
    line-height: 1.45;
    color: var(--ink-3);
    max-width: 640px;
    font-weight: 400;
  }
  .dark .sec-sub { color: var(--on-dark-2); }

  /* ============ RESULTS / HALL OF FAMERS ============ */
  .results-grid {
    display: grid;
    grid-template-columns: repeat(12, 1fr);
    gap: 16px;
    margin-top: 80px;
  }
  .results-grid--single {
    grid-template-columns: 1fr;
    max-width: 460px;
    margin-left: auto;
    margin-right: auto;
  }
  .results-grid--single .result-card {
    grid-column: auto;
  }
  .result-card {
    grid-column: span 4;
    background: var(--white);
    border: 1.5px solid var(--ink);
    border-radius: var(--r-lg);
    overflow: hidden;
    transition: transform 0.4s cubic-bezier(0.2, 0.8, 0.2, 1), box-shadow 0.4s;
  }
  .result-card:hover {
    transform: translateY(-4px);
    box-shadow: 8px 8px 0 0 var(--ink);
  }
  .result-card.tall { grid-row: span 2; aspect-ratio: 4/5; }
  .result-card.wide { grid-column: span 6; }
  .result-card.featured { grid-column: span 8; }

  .rc-cover {
    aspect-ratio: 5/3;
    background: linear-gradient(135deg, var(--coral) 0%, var(--up) 100%);
    color: var(--ink);
    padding: 28px;
    position: relative;
    display: flex;
    align-items: flex-end;
    overflow: hidden;
  }
  .result-card:nth-child(2) .rc-cover { background: linear-gradient(135deg, var(--ink), #2A1A1F); color: var(--bg); }
  .result-card:nth-child(3) .rc-cover { background: linear-gradient(135deg, var(--yellow), var(--coral)); }
  .result-card:nth-child(4) .rc-cover { background: linear-gradient(135deg, var(--plum), var(--coral)); color: var(--bg); }
  .result-card:nth-child(5) .rc-cover { background: linear-gradient(135deg, var(--up), var(--coral)); }

  .rc-cover::before {
    content: "";
    position: absolute;
    inset: 0;
    background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='100' height='100'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='1.2' numOctaves='2'/><feColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.3 0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
    mix-blend-mode: overlay;
    opacity: 0.4;
  }

  .rc-cover .live-tag {
    position: absolute;
    top: 18px;
    left: 18px;
    background: var(--coral);
    color: var(--ink);
    font-family: var(--font-mono);
    font-size: 11px;
    padding: 5px 10px;
    border-radius: 999px;
    letter-spacing: 0.08em;
    font-weight: 700;
    display: inline-flex;
    align-items: center;
    gap: 6px;
    z-index: 2;
  }
  .rc-cover .live-tag::before {
    content: "";
    width: 7px; height: 7px;
    border-radius: 50%;
    background: var(--ink);
    animation: live-pulse 1.6s ease-in-out infinite;
  }
  @keyframes live-pulse {
    0%, 100% { opacity: 1; }
    50% { opacity: 0.5; }
  }

  .rc-cover .big-letter {
    position: relative;
    z-index: 2;
    font-size: 140px;
    font-weight: 800;
    line-height: 0.85;
    letter-spacing: -0.06em;
  }

  .rc-body {
    padding: 24px 26px 28px;
    border-top: 1.5px solid var(--ink);
  }
  .rc-name {
    font-size: 22px;
    font-weight: 700;
    letter-spacing: -0.02em;
    margin-bottom: 4px;
  }
  .rc-role {
    font-size: 14px;
    color: var(--ink-3);
    font-family: var(--font-serif);
    font-style: italic;
    margin-bottom: 18px;
  }
  .rc-tags {
    display: flex;
    gap: 8px;
    flex-wrap: wrap;
    margin-top: 16px;
    padding-top: 16px;
    border-top: 1.5px solid var(--ink);
  }
  .rc-tag {
    background: var(--bg);
    border: 1.5px solid var(--ink);
    padding: 5px 12px;
    border-radius: 999px;
    font-size: 12px;
    font-weight: 600;
  }

  /* ============ TESTIMONIAL BIG ============ */
  .testimonial-big {
    text-align: center;
    max-width: 1080px;
    margin: 0 auto;
  }
  .testimonial-big .marks {
    font-family: var(--font-serif);
    font-size: 120px;
    color: var(--coral);
    line-height: 0.6;
    margin-bottom: -10px;
  }
  .testimonial-big blockquote {
    font-size: clamp(32px, 4.6vw, 64px);
    line-height: 1.05;
    letter-spacing: -0.035em;
    font-weight: 700;
    margin-bottom: 40px;
    text-wrap: balance;
  }
  .testimonial-big blockquote .it {
    font-family: var(--font-serif);
    font-style: italic;
    font-weight: 500;
    color: var(--coral);
  }
  .testimonial-big blockquote mark {
    background: var(--yellow);
    color: var(--ink);
    padding: 0 0.05em;
  }
  .testimonial-big cite {
    font-style: normal;
    display: inline-flex;
    align-items: center;
    gap: 14px;
    font-size: 16px;
  }
  .testimonial-big .av {
    width: 56px; height: 56px;
    border-radius: 50%;
    background: linear-gradient(135deg, var(--coral), var(--up));
    color: var(--ink);
    display: inline-flex;
    align-items: center;
    justify-content: center;
    font-weight: 800;
    font-size: 22px;
  }
  .testimonial-big cite strong { font-weight: 700; }
  .testimonial-big cite .meta { color: var(--ink-3); margin-left: 4px; }
  .testimonial-big .pnl {
    display: inline-flex;
    align-items: center;
    background: var(--up-soft);
    color: var(--up);
    padding: 4px 10px;
    border-radius: 999px;
    font-family: var(--font-mono);
    font-size: 13px;
    font-weight: 600;
    margin-left: 8px;
  }

  /* ============ SERVICES (4 PILLARS) ============ */
  .services-head {
    display: grid;
    grid-template-columns: 1.4fr 1fr;
    gap: 80px;
    align-items: end;
    margin-bottom: 80px;
  }
  .services-head .lede {
    align-self: end;
    padding-bottom: 8px;
  }

  .services-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 0;
    border-top: 1.5px solid var(--ink);
    border-left: 1.5px solid var(--ink);
  }
  .service {
    border-right: 1.5px solid var(--ink);
    border-bottom: 1.5px solid var(--ink);
    padding: 48px;
    transition: background 0.3s;
    cursor: pointer;
    position: relative;
  }
  .service:hover { background: var(--ink); color: var(--bg); }
  .service .num {
    font-family: var(--font-mono);
    font-size: 12px;
    color: var(--ink-3);
    margin-bottom: 32px;
    letter-spacing: 0.06em;
  }
  .service:hover .num { color: var(--on-dark-2); }
  .service h3 {
    font-size: clamp(36px, 4vw, 56px);
    font-weight: 800;
    letter-spacing: -0.035em;
    line-height: 0.95;
    margin-bottom: 20px;
  }
  .service h3 .it {
    font-family: var(--font-serif);
    font-style: italic;
    font-weight: 500;
    color: var(--coral);
  }
  .service p {
    font-size: 16px;
    line-height: 1.5;
    color: var(--ink-3);
    margin-bottom: 28px;
  }
  .service:hover p { color: var(--on-dark-2); }
  .service-tags {
    display: flex;
    gap: 8px;
    flex-wrap: wrap;
  }
  .service-tag {
    background: var(--bg);
    border: 1.5px solid var(--ink);
    padding: 5px 12px;
    border-radius: 999px;
    font-size: 12px;
    font-weight: 600;
  }
  .service:hover .service-tag {
    background: var(--ink);
    color: var(--bg);
    border-color: var(--bg);
  }
  .service .arrow {
    position: absolute;
    bottom: 48px;
    right: 48px;
    width: 44px;
    height: 44px;
    border: 1.5px solid var(--ink);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    transition: background 0.3s;
  }
  .service:hover .arrow { background: var(--coral); border-color: var(--coral); color: var(--ink); }

  /* ============ PRINCIPLES ============ */
  .principles-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 16px;
    margin-top: 60px;
  }
  .principle {
    background: var(--bg);
    border: 1.5px solid var(--ink);
    border-radius: var(--r-lg);
    padding: 32px 28px;
    aspect-ratio: 1 / 1.1;
    display: flex;
    flex-direction: column;
    justify-content: space-between;
    transition: background 0.3s, transform 0.3s;
  }
  .principle:hover { background: var(--coral); transform: translateY(-3px); }

  .principle .badge {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 60px; height: 60px;
    background: var(--ink);
    color: var(--bg);
    border-radius: 50%;
    font-size: 28px;
    font-weight: 700;
    margin-bottom: 24px;
  }
  .principle:hover .badge { background: var(--ink); }

  .principle h3 {
    font-size: 24px;
    font-weight: 800;
    letter-spacing: -0.025em;
    line-height: 1;
    margin-bottom: 10px;
  }
  .principle p {
    font-size: 14px;
    line-height: 1.5;
    color: var(--ink-2);
  }
  .principle:hover p { color: var(--ink); }

  /* ============ STATS ============ */
  .stats-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 0;
    border-top: 1.5px solid var(--bg);
    border-bottom: 1.5px solid var(--bg);
    margin-top: 60px;
  }
  .stat {
    padding: 56px 32px;
    border-right: 1.5px solid var(--bg);
  }
  .stat:last-child { border-right: 0; }
  .stat-num {
    font-size: clamp(56px, 7vw, 112px);
    font-weight: 800;
    letter-spacing: -0.06em;
    line-height: 0.85;
    margin-bottom: 12px;
  }
  .stat-num .small {
    font-size: 0.5em;
    color: var(--coral);
    margin-left: 4px;
  }
  .stat-label {
    font-size: 14px;
    color: var(--on-dark-2);
    font-weight: 500;
  }

  /* ============ PRICING (PROJECT vs RETAINER) ============ */
  .pricing-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
    margin-top: 60px;
  }
  .pc {
    background: var(--bg);
    border: 1.5px solid var(--ink);
    border-radius: var(--r-lg);
    padding: 36px;
    display: flex;
    flex-direction: column;
    transition: transform 0.3s;
  }
  .pc:hover { transform: translateY(-4px); }
  .pc.featured {
    background: var(--ink);
    color: var(--bg);
  }
  .pc-emoji {
    font-size: 40px;
    margin-bottom: 24px;
    line-height: 1;
  }
  .pc-name {
    font-size: 22px;
    font-weight: 800;
    letter-spacing: -0.02em;
    margin-bottom: 8px;
  }
  .pc-tag {
    font-size: 14px;
    color: var(--ink-3);
    margin-bottom: 28px;
  }
  .pc.featured .pc-tag { color: var(--on-dark-2); }
  .pc-amt {
    display: flex;
    align-items: baseline;
    gap: 8px;
    margin-bottom: 28px;
    padding-bottom: 24px;
    border-bottom: 1.5px solid var(--ink);
  }
  .pc.featured .pc-amt { border-color: var(--line-d); }
  .pc-amt .v {
    font-size: 56px;
    font-weight: 800;
    letter-spacing: -0.04em;
    line-height: 0.9;
  }
  .pc-amt .per { font-size: 14px; color: var(--ink-3); }
  .pc.featured .pc-amt .per { color: var(--on-dark-2); }

  .pc ul { list-style: none; flex: 1; margin-bottom: 28px; }
  .pc li {
    padding: 12px 0;
    font-size: 15px;
    line-height: 1.45;
    border-bottom: 1px solid var(--line);
    display: flex;
    align-items: flex-start;
    gap: 10px;
  }
  .pc.featured li { border-color: var(--line-d); color: var(--on-dark); }
  .pc li:last-child { border-bottom: 0; }
  .pc li .e {
    font-size: 16px;
    flex-shrink: 0;
    line-height: 1.4;
  }

  .pc .btn { width: 100%; }

  /* ============ TESTIMONIAL GRID ============ */
  .quotes-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
    margin-top: 60px;
  }
  .quote {
    background: var(--white);
    border: 1.5px solid var(--ink);
    border-radius: var(--r-lg);
    padding: 32px 28px;
    transition: transform 0.3s;
  }
  .quote:hover { transform: translateY(-3px); box-shadow: 6px 6px 0 0 var(--ink); }
  .quote .stars {
    color: var(--up);
    font-size: 14px;
    letter-spacing: 1px;
    margin-bottom: 16px;
  }
  .quote p {
    font-size: 17px;
    line-height: 1.45;
    margin-bottom: 24px;
    font-weight: 500;
  }
  .quote p mark {
    background: var(--yellow);
    padding: 0 0.06em;
  }
  .quote cite {
    font-style: normal;
    display: flex;
    align-items: center;
    gap: 12px;
    font-size: 14px;
    padding-top: 18px;
    border-top: 1.5px solid var(--ink);
  }
  .quote .av {
    width: 40px; height: 40px;
    border-radius: 50%;
    background: linear-gradient(135deg, var(--coral), var(--up));
    color: var(--ink);
    display: inline-flex;
    align-items: center;
    justify-content: center;
    font-weight: 800;
    font-size: 16px;
  }
  .quote cite strong { font-weight: 700; display: block; line-height: 1.2; }
  .quote cite .meta { color: var(--ink-3); font-size: 12px; }

  /* ============ FINAL CTA / NEWSLETTER ============ */
  .cta-final {
    background: var(--ink);
    color: var(--bg);
    padding: 160px 0 100px;
    position: relative;
    overflow: hidden;
  }
  .cta-final::before {
    content: "";
    position: absolute;
    top: -200px;
    left: 50%;
    transform: translateX(-50%);
    width: 1100px; height: 1100px;
    background: radial-gradient(circle, rgba(225, 90, 51, 0.18) 0%, transparent 60%);
    pointer-events: none;
    filter: blur(20px);
  }

  .cta-final .wrap { position: relative; }

  .cta-final h2 {
    font-size: clamp(56px, 9.5vw, 168px);
    line-height: 0.86;
    letter-spacing: -0.05em;
    font-weight: 800;
    margin-bottom: 32px;
    text-wrap: balance;
  }
  .cta-final h2 .it {
    font-family: var(--font-serif);
    font-style: italic;
    font-weight: 500;
    color: var(--coral);
  }
  .cta-final p {
    font-size: clamp(18px, 1.4vw, 22px);
    color: var(--on-dark-2);
    margin-bottom: 44px;
    max-width: 600px;
  }

  .cta-form {
    display: flex;
    gap: 8px;
    background: var(--bg);
    color: var(--ink);
    padding: 8px 8px 8px 22px;
    border-radius: 999px;
    max-width: 480px;
    align-items: center;
  }
  .cta-form input {
    flex: 1;
    border: 0;
    background: transparent;
    font-family: inherit;
    font-size: 16px;
    color: var(--ink);
    outline: none;
    font-weight: 500;
    padding: 8px 0;
  }
  .cta-form input::placeholder { color: var(--ink-3); }
  .cta-form button {
    background: var(--ink);
    color: var(--bg);
    padding: 14px 24px;
    border-radius: 999px;
    font-weight: 700;
    font-size: 14px;
    transition: background 0.2s;
  }
  .cta-form button:hover { background: var(--coral); color: var(--ink); }

  /* ============ FOOTER ============ */
  footer {
    background: var(--ink);
    color: var(--on-dark);
    padding: 0 0 32px;
    border-top: 1.5px solid var(--coral);
  }
  .footer-mega {
    text-align: center;
    padding: 60px 32px 40px;
    border-bottom: 1.5px solid var(--line-d);
    overflow: hidden;
  }
  .footer-mega .word {
  display: inline-block;
  font-size: clamp(32px, 22vw, 360px);
    font-weight: 800;
    letter-spacing: -0.07em;
    line-height: 0.85;
    color: var(--on-dark);
    max-width: 100%;
  }
  .footer-mega .word .it {
    font-family: var(--font-serif);
    font-style: italic;
    color: var(--coral);
    font-weight: 500;
  }
  .footer-grid {
    display: grid;
    grid-template-columns: 1.6fr 1fr 1.3fr 1fr;
    gap: 48px;
    padding: 60px 32px 0;
    max-width: 1340px;
    margin: 0 auto;
  }
  .footer-brand p {
    color: var(--on-dark-2);
    font-size: 15px;
    max-width: 320px;
    line-height: 1.5;
    margin-top: 16px;
  }
  .footer-col h4 {
    font-family: var(--font-mono);
    font-size: 11px;
    text-transform: uppercase;
    letter-spacing: 0.12em;
    color: var(--on-dark-3);
    margin-bottom: 18px;
    font-weight: 500;
  }
  .footer-col ul { list-style: none; }
  .footer-col li { margin-bottom: 10px; }
  .footer-col a {
    color: var(--on-dark);
    font-size: 15px;
    transition: color 0.2s;
    font-weight: 500;
  }
  .footer-col a:hover { color: var(--coral); }

  .footer-baseline {
    display: flex;
    flex-wrap: wrap;
    justify-content: space-between;
    align-items: center;
    padding: 32px 32px 0;
    margin-top: 48px;
    border-top: 1.5px solid var(--line-d);
    font-size: 13px;
    color: var(--on-dark-3);
    gap: 14px 28px;
    max-width: 1340px;
    margin-left: auto;
    margin-right: auto;
  }
  .footer-baseline .copyright { flex: 1 1 320px; line-height: 1.5; }
  .footer-baseline .legal {
    display: flex;
    gap: 14px;
    flex-wrap: nowrap;
    white-space: nowrap;
    overflow-x: auto;
    -webkit-overflow-scrolling: touch;
    scrollbar-width: none;
  }
  .footer-baseline .legal::-webkit-scrollbar { display: none; }
  .footer-baseline .legal a { color: inherit; }
  .footer-baseline .legal a:hover { color: var(--bg); }

  /* Lang switcher (footer) */
  .lang-switch { display: inline-flex; gap: 4px; align-items: center; font-size: 13px; }
  .lang-switch a {
    color: var(--on-dark-2);
    padding: 2px 8px;
    border-radius: 6px;
    transition: color 0.2s, background 0.2s;
    font-weight: 500;
  }
  .lang-switch a:hover { color: var(--bg); background: rgba(255,255,255,0.05); }
  .lang-switch a.active {
    color: var(--bg);
    font-weight: 700;
    pointer-events: none;
    background: rgba(255,255,255,0.08);
  }
  .lang-switch .sep { color: var(--on-dark-3); padding: 0 2px; }

  /* ============ REVEAL ============ */
  .reveal {
    opacity: 0;
    transform: translateY(28px);
    transition: opacity 0.9s cubic-bezier(0.2, 0.8, 0.2, 1),
                transform 0.9s cubic-bezier(0.2, 0.8, 0.2, 1);
  }
  .reveal.in { opacity: 1; transform: translateY(0); }

  /* ============ RESPONSIVE ============ */
  @media (max-width: 1100px) {
    .results-grid { grid-template-columns: repeat(2, 1fr); }
    .result-card, .result-card.tall, .result-card.wide, .result-card.featured { grid-column: span 1; grid-row: auto; aspect-ratio: auto; }
    .services-grid { grid-template-columns: 1fr; }
    .service { padding: 36px 28px; }
    .service .arrow { bottom: 36px; right: 28px; }
    .principles-grid { grid-template-columns: repeat(2, 1fr); }
    .stats-grid { grid-template-columns: repeat(2, 1fr); }
    .stat:nth-child(2) { border-right: 0; }
    .stat:nth-child(1), .stat:nth-child(2) { border-bottom: 1.5px solid var(--bg); }
    .pricing-grid { grid-template-columns: 1fr; }
    .quotes-grid { grid-template-columns: 1fr; }
    .services-head { grid-template-columns: 1fr; gap: 24px; }
    .footer-grid { grid-template-columns: 1fr 1fr; gap: 32px; }
  }
  @media (max-width: 720px) {
    .nav-inner { padding: 0 20px; height: 60px; gap: 12px; }
    nav .links { display: none; }
    .nav-cta a.signin { display: none; }
    .nav-cta { gap: 8px; }
    .wrap { padding: 0 20px; }

    /* announce */
    .announce { padding: 10px 16px; font-size: 12px; line-height: 1.4; }
    .announce span { font-size: 10px; padding: 2px 7px; margin-right: 6px; }
    .announce a { display: inline-block; margin-top: 4px; }

    /* hero */
    .hero { padding: 48px 0 24px; }
    .hero-eyebrow { font-size: 12px; padding: 6px 12px 6px 6px; margin-bottom: 24px; }
    .hero-eyebrow .ico { width: 18px; height: 18px; font-size: 10px; }
    .hero h1 { font-size: clamp(40px, 11vw, 64px); margin-bottom: 24px; }
    .hero h1 br { display: none; }
    .hero-sub { font-size: 17px; margin-bottom: 28px; }
    .hero-actions { flex-direction: column; align-items: stretch; gap: 10px; margin-bottom: 36px; }
    .hero-actions .btn { width: 100%; justify-content: center; }
    .hero-trust { gap: 10px; font-size: 13px; }
    .hero-trust .av { width: 30px; height: 30px; font-size: 11px; }
    .hero-badges { gap: 10px; padding-top: 36px; margin-top: 36px; }
    .hero-badge { font-size: 13px; padding: 8px 14px; }
    .hero-badge .emoji { font-size: 14px; }

    /* sections */
    .section { padding: 70px 0; }
    .sec-eyebrow { font-size: 11px; padding: 5px 12px; margin-bottom: 20px; }
    .sec-title { font-size: clamp(34px, 9vw, 56px); margin-bottom: 18px; }
    .sec-sub { font-size: 16px; }

    /* marquee */
    .marquee-section { padding: 22px 0; }
    .marquee-item { font-size: 24px; }
    .marquee { gap: 36px; }

    /* hall of famers */
    .results-grid { grid-template-columns: 1fr; gap: 14px; margin-top: 56px; }
    .rc-cover { padding: 20px; aspect-ratio: 16/10; }
    .rc-cover .big-letter { font-size: 96px; }
    .rc-cover .live-tag { top: 14px; left: 14px; font-size: 10px; padding: 4px 9px; }
    .rc-body { padding: 20px 22px 22px; }
    .rc-name { font-size: 19px; }
    .rc-role { font-size: 13px; margin-bottom: 14px; }
    .rc-tag { font-size: 11px; padding: 4px 10px; }

    /* testimonial big */
    .testimonial-big .marks { font-size: 80px; }
    .testimonial-big blockquote { font-size: clamp(22px, 6vw, 32px); margin-bottom: 28px; }
    .testimonial-big cite { flex-wrap: wrap; gap: 10px; font-size: 14px; }
    .testimonial-big .av { width: 44px; height: 44px; font-size: 18px; }

    /* services */
    .services-head { grid-template-columns: 1fr; gap: 20px; margin-bottom: 56px; }
    .service { padding: 28px 22px; }
    .service .num { margin-bottom: 24px; }
    .service h3 { font-size: clamp(26px, 7vw, 40px); margin-bottom: 14px; }
    .service p { font-size: 15px; margin-bottom: 20px; }
    .service-tag { font-size: 11px; padding: 4px 10px; }
    .service .arrow { bottom: 22px; right: 22px; width: 36px; height: 36px; }

    /* principles */
    .principles-grid { grid-template-columns: 1fr; gap: 12px; margin-top: 48px; }
    .principle { aspect-ratio: auto; padding: 24px 22px; }
    .principle .badge { width: 48px; height: 48px; font-size: 22px; margin-bottom: 18px; }
    .principle h3 { font-size: 22px; }
    .principle p { font-size: 14px; }

    /* quotes */
    .quotes-grid { grid-template-columns: 1fr; gap: 12px; margin-top: 48px; }
    .quote { padding: 24px 22px; }
    .quote p { font-size: 16px; }
    .quote cite { font-size: 13px; }

    /* CTA final */
    .cta-final { padding: 90px 0 56px; }
    .cta-final h2 { font-size: clamp(40px, 11vw, 72px); margin-bottom: 22px; }
    .cta-final p { font-size: 16px; margin-bottom: 32px; }
    .cta-form {
      flex-direction: column;
      align-items: stretch;
      padding: 8px;
      border-radius: 18px;
      gap: 8px;
    }
    .cta-form input { padding: 14px 16px; font-size: 15px; }
    .cta-form button { width: 100%; padding: 14px; justify-content: center; }

    /* footer */
    .footer-mega { padding: 36px 16px 28px; }
    .footer-mega .word { font-size: 16vw; letter-spacing: -0.06em; }
    .footer-grid { grid-template-columns: 1fr; gap: 28px; padding: 36px 20px 0; }
    .footer-baseline { padding: 24px 20px 0; gap: 12px 18px; }
    .footer-baseline .copyright { flex-basis: 100%; font-size: 11px; }
    .footer-baseline .legal { font-size: 11px; gap: 10px; }
    
  }

  @media (max-width: 420px) {
    .wrap { padding: 0 16px; }
    .nav-inner { padding: 0 16px; }
    .logo { font-size: 19px; gap: 8px; }
    .logo img { height: 24px; }
    .btn { padding: 11px 18px; font-size: 14px; }
    .btn-big { padding: 16px 22px; font-size: 15px; }

    .hero { padding: 36px 0 16px; }
    .hero h1 { font-size: clamp(36px, 11vw, 52px); }
    .section { padding: 60px 0; }
    .marquee-item { font-size: 20px; }
    .marquee { gap: 28px; }

    .footer-mega .word { letter-spacing: -0.05em; }
    .testimonial-big .marks { font-size: 64px; }
  }


  /* Visually hidden but available to screen readers */
  .sr-only {
    position: absolute;
    width: 1px; height: 1px;
    padding: 0; margin: -1px;
    overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;
  }
  
  /* ============ A11Y SKIP LINK ============ */
  .skip-link {
    position: absolute;
    top: -100px;
    left: 8px;
    background: var(--ink);
    color: var(--bg);
    padding: 10px 16px;
    border-radius: 8px;
    font-weight: 600;
    z-index: 9999;
    transition: top 0.2s;
    text-decoration: none;
  }
  .skip-link:focus { top: 8px; outline: 2px solid var(--coral); outline-offset: 2px; }


/* ============ A11Y FOCUS VISIBLE ============ */
:focus { outline: none; }  /* remove default for :focus-visible only */
:focus-visible {
  outline: 3px solid var(--coral);
  outline-offset: 3px;
  border-radius: 4px;
}
.btn:focus-visible,
.lang-switch a:focus-visible,
nav a:focus-visible,
.skip-link:focus-visible {
  outline: 3px solid var(--coral);
  outline-offset: 3px;
}
input:focus-visible {
  outline: 3px solid var(--coral);
  outline-offset: 0;
}

/* ============ A11Y MOBILE TOUCH TARGETS ============ */
  /* WCAG 2.2 AA: ≥ 24px target. Apple/Google ideal: 44px. */
  @media (max-width: 720px) {
    /* Inline links in body, footer, breadcrumbs etc. — bigger tap padding */
    .footer-baseline .legal a,
    .lang-switch a,
    .footer-col li a,
    nav .links a,
    .breadcrumb,
    .btn-link {
      display: inline-block;
      min-height: 44px;
      line-height: 44px;
      padding: 0 8px;
    }
    /* Lang switch on mobile — bigger spacing */
    .lang-switch { gap: 6px; }
    .lang-switch a {
      padding: 0 12px;
      line-height: 44px;
      min-height: 44px;
    }
    /* Footer baseline legal — keep one line but bigger taps */
    .footer-baseline .legal {
      gap: 4px;
      font-size: 12px;
    }
    .footer-baseline .legal a {
      padding: 0 10px;
      min-height: 44px;
      line-height: 44px;
      display: inline-flex;
      align-items: center;
    }
    /* Hero badges — already chunky but ensure 44px on touch */
    .hero-badge { min-height: 44px; }
    /* Service tags (small pills) — ensure tappable */
    .service-tag, .rc-tag, .badges-row span {
      min-height: 32px;
      line-height: 32px;
      padding: 0 12px;
      display: inline-flex;
      align-items: center;
    }
  }
  
  /* ============ ACCESSIBILITY ============ */
  @media (prefers-reduced-motion: reduce) {
    *, *::before, *::after {
      animation-duration: 0.01ms !important;
      animation-iteration-count: 1 !important;
      transition-duration: 0.01ms !important;
      scroll-behavior: auto !important;
    }
  }